The new partners program complements the loyalty strategy of the operator

VODAFONE SPAIN CUSTOMERS MAY BENEFIT FROM UP TO 35% EXCLUSIVE DISCOUNTS IN THE MAJOR MARKET BRANDS

Madrid, May 25th 2009

• Vodafone Spain clients can benefit from up to 35% exclusive discounts on the major market brands in the sectors of catering, transportation, vacations, banking and insurance, leisure and entertainment, fuel, health and beauty, fashion and accessories, accommodation, electronics and video games through its "Partners Program".
• This is the most ambitious initiative in the market developed by an operator with companies belonging to sectors that represent the highest percentage of household expenditures, which will help Vodafone customers save on the current economic context.
• The access to the new program is implemented through the Vodafone website (www.vodafone.es / partners), where a space dedicated to providing all the information, news and options to register for free and without commitment has been created.

This program complements the strategy initiated with the Vodafone Loyalty Program based on the exchange of terminal points and other added services. The companies forming part of this unique program have passed a rigorous selection process and are national recognized brands.

Through the web, customers can easily access all the information about the available extra benefits, either long lasting discounts or concrete and specific promotions. They can also access an interactive catalog or subscribe to a monthly communication tailored to their main areas of interest. The program is available to all retail customers of Vodafone from June 1st 2009. Companies included in the Program to date are:

• Accomodations: Tryp, Ruralka, Sol Hoteles
• Banking and insurance: iBanesto, Línea Directa Aseguradora, Securitas Direct.
• Health and beauty: Marionnaud, Visionlab, Clínica Baviera, Clínica Londres, Asociación Española de Balnearios Urbanos, Healthmotiv Servicios Sanitarios.
• Fuel: Estaciones de servicio BP.
• Electronics and video games : PC City, Game.
• Fashion and accessories: Women’s Secret, Springfield.
• Leisure and entertainment: Cinesa, Parque Warner, Parques Reunidos.
• Catering: Telepizza, Foster’s Hollywood, Cañas y Tapas, il Tempietto.
• Transportation and vacations: Spanair, Viajes Marsans, Avis ,Viajes Iberia.

For further information and details on the discounts and benefits offered by Vodafone to its customers in each of them, consult www.vodafone.es / partners.